Anthony and Lèwei, partners in both life and business, embarked on their entrepreneurial journey by crafting clothing for their beloved puppy, Tofu. Drawing upon Lèwei's background in Fashion Design from London and Anthony's extensive experience in luxury e-commerce, they recognized a void in the online market for dog clothing that met their exacting standards.

They noticed that much of the available dog clothing fell short in terms of exceptional quality, proper fit, and the ability to evoke a sense of joy. Driven by their desire to dress their pup in unique, exquisitely tailored garments crafted from the finest materials, they also remained committed to environmental sustainability.

Through countless iterations, relentless product development, and meticulous material sourcing, they have painstakingly curated an impressive collection of designs that they genuinely take pride in. While they initially specialised in clothing for Italian greyhounds (and more boradly, sighthounds), their expertise has expanded to encompass a wide array of breeds. While continually refining their understanding of sighthound and puppy apparel, they have ensured that all their outfits can be customised to ensure a flawless fit every time.

They launched lepup.co.uk in January 2020, showcasing an exquisite selection of beautifully tailored clothing, bedding and accessories that cater to dogs of all breeds.