Selma Nicholls, Founder and Casting Director of Looks Like Me casting agency, redefines beauty by raising the profile of underrepresented groups featured in the arts, fashion and the advertising world. Selma was the Casting Director for advertising campaigns including Tesco, Sainsbury’s, Nickelodeon, Costa, Heathrow, George Asda, LEGO and the children featured in Brown Skin Girl video part of #BLACKISKING a film by Beyonce on Disney Plus. As a global public speaker, Selma demonstrates the importance of representation in casting and content and was guest speaker in 2019 for Utopia at Coca Cola AEP & Google and Rare Global in London & Tokyo. Selma has recently spoken at AdWeek 2020 panel ‘Reimagine Christmas on Pinterest’ and Viacom CBS Inclusion Week ‘Be you. Belong’.