At the heart of parasite ventures is the concept of the individual “venture”—a distinct project that serves as both a cultural commentary and an artistic expression. Each venture uses the tools of consumer culture, leveraging existing materials, cultural artefacts, branding and memes, to challenge the perceptions of value, authenticity and sustainability. By blending humor, critique, and cultural insight, every project becomes a subversive exploration of the systems that shape our desires, encouraging audiences to question what they consume and why.

Founded by creatives with a background in fashion, parasite critiques and draws inspiration from the very system it emerged from. Fluctuating between the UK and Europe, parasite is neither bound to one identity nor region, instead appearing in creative hubs and fashion-forward cities to foster a community rooted in shared experiences and dialogue.