I was born in Jordan and moved with my family in the late 90s. We moved to the south coast where I found my passion for being creative. I studied fashion and textiles at college and ended up moving to London (Wood Green) to study Design and construction more intimately.
I started my label in 2011, making and selling 60s inspired shirts in a mod shop in Camden (at that point I was living in Crouch End).
After realising and getting so many comments while out at skinhead/mod nights I decided to launch a womenswear collection.
Back in those days social media was only just blossoming so I sold pieces via Facebook, I later on invested in a website. The business has been running ever since and my work has developed with my age the last ten years. I now produce at least 2 collections a year.
I would regularly visit Tottenham as one of my wholesalers is based here.
Myself and my husband moved to White Hart Lane 5 years ago and now live a 5 minute walk from said wholesaler.